Ramon Gutierrez MBA · Growth & Wealth
Superstars Multiplier · eXp Latino Ambassador, Canada
Superstars Multiplier
Ramon Gutierrez Rev Share · Pocket Guide

The Conversation That Opens Doors

A field guide for the actual conversation — the script step by step, DISC styles, a pre-meeting checklist, Go Pro tips, book chapters, and 15 ready-to-use dialogues for the moments the fixed script doesn't cover.

The Script

The script, step by step

I'm not selling anything — I'm inviting a colleague to see something different. Sellers push. Inviters listen first.

Golden rule: never bad-mouth their current brokerage. Learn their model to show them ours — not to tear theirs down.

0

Preseason

No game is won without knowing your opponent and your own field. Show up with a steady flow of identified prospects.

Where to look
  • LinkedIn/Instagram — active agents in your city.
  • WhatsApp groups of agents you already know.
Study two models
  • Their current brokerage's model.
  • The eXp model, from memory.
1

Introduce yourself as a peer

Make them feel this comes from a colleague, not a salesperson.

"Hey, I'm Ramon. Doesn't matter if you're new or you've been at this for years — today I want to share something real, colleague to colleague."
Warm tone, no sales suit. If it sounds like a commercial, you've already lost.
2

Listen first

Make the conversation about them, not you.

"Before I tell you everything, tell me — how did you get into real estate? Where are you now, and where do you want to go?"
  • Listen twice as much as you talk.
  • Keep their words — you'll use them at the close.
3

Read their style (DISC)

Adapt your language to the person in front of you.

"What do you like most about this business? And how much did you close last year?"
See the DISC section below for the full guide.
4

Share, don't overload

Plant curiosity, don't close today.

"I'm sharing the eXp opportunity with you. But this is like a gym — the equipment's there, the results depend on your effort."
  • Max three benefits.
  • Connect them to what they already told you.
5

Close and follow up

A commitment to the future, not a forced yes today.

"Does this connect with you?" · If no: "If not today, it'll be with time. I'm here whenever you want to pick it back up."
  • Log it in your CRM, always.
  • Book the next touchpoint before you say goodbye.
6

Follow-up

The only reason for a conversation is to set up the next one.

If they haven't watched it yet
"That's okay, I get it, life gets busy. When do you think you'll really be able to watch it?"
If they already watched it
"What did you like most?" · "On a scale of 1 to 10, where are you right now?"
  • It takes 4 to 6 conversations on average before someone decides.
  • The closer together in time, the less the interest cools off.
7

Handling objections

An objection is a doubt, not a no.

"I know how you feel. I felt the same way. Here's what I found."
  • "I don't have time/money" — tell your own story from when you didn't either.
  • "Is this MLM/a pyramid?" — "Pyramid schemes are illegal. What happened before that makes you ask that?"
  • "How much do you make?" — answer honestly, based on where you're at.
Never get defensive.
8

Fast-starting the new agent

The first few days decide if they stay.

Validate their decision
"Congrats on taking the wheel. Things are going to look different for you and your family from here."
Set expectations
"If this goes well, it'll be because you made it happen — not me. My job is to guide you, not do it for you. My goal is to make you independent of me as fast as possible."
  • eXp tools ready to go.
  • The essentials of the comp plan.
  • Tasks with real deadlines.
9

Promoting events

An announcer shares the date and waits. A promoter doesn't stop until the person is registered.

"See you there — I want you in the room when this clicks."
  • Be the first one committed.
  • Don't accept the first excuse.
  • Measure your commitment by how many people you bring with you.
DISC

It's a compass, not a GPS

"What do you like most about this business? And how much did you close last year?" — their answer gives you a hypothesis of their style. Confirm it by listening; never treat it as a verdict.

D
Dominant

Control, results, clear numbers.

Direct and brief. "This puts you in the driver's seat."

I
Influencer

Community, recognition, belonging.

With energy. Talk about the global network.

S
Steady

Security, backup, smooth transition.

Calmly. Remind them they won't be alone.

C
Conscientious

Data, comparisons, exact structure.

With precision. Numbers and clear fine print.

Before Every Meeting

Checklist

In the original pocket guide, this checklist is a tappable, device-saved tool you can reset before every meeting.

Go Pro

Go Pro tips

Impostor

Treats this like a lottery ticket.

Amateur

Dabbles without real commitment.

Professional

Masters the craft — Go Pro.

The 7 skills

Skill 1 · Finding prospects

Your list keeps growing — you never depend on luck.

Skill 2 · Inviting

The most important one: invite them to watch a tool/event, without pressuring them yourself.

Skill 3 · Presenting

Let a tool or event present for you — that's what makes it duplicatable.

Skill 4 · Following up

Fortune is in the follow-up. Most people quit after one contact.

Skill 5 · Helping them decide

Actively guide them to a decision — customer or distributor.

Skill 6 · Fast-starting

The new agent's first weeks decide if they stay or fade.

Skill 7 · Promoting events

Events create the emotional momentum a 1:1 can't.

Reference

The book, chapter by chapter

A quick reference to Go Pro by Eric Worre — for whenever you need the concept, not the whole book.

1

Network Marketing Isn't Perfect... It's Just Better

Compares this profession to the traditional alternatives and why, imperfect as it is, it offers more control over your life.

2

Decide to Go Pro

Introduces the three types of people in the profession and frames Go Pro as a decision, not a talent.

3

You'll Need to Learn Some Skills

Success doesn't depend on natural talent — it depends on mastering a specific, trainable skill set.

4

Skill #1 — Finding Prospects

Your contact list never stops growing; it doesn't depend only on who you already know.

5

Skill #2 — Inviting

The most important skill: getting someone to look at your tool or opportunity without feeling pressured.

6

Skill #3 — Presenting

Let a tool or event do the presenting for you, so the process is duplicatable.

7

Skill #4 — Following Up

Fortune is in the follow-up — do what you said you'd do, and always set the next conversation.

8

Skill #5 — Helping Them Decide

Actively guide the prospect toward a decision with questions, not pressure.

9

Skill #6 — Fast-Starting

A new distributor's first days determine whether they stay or disappear.

10

Skill #7 — Promoting Events

Live events create the momentum and social proof that no one-on-one call can match.

11

Everything Worthwhile Takes Time

Patience and persistence separate the people who build something real from those who quit too early.

12

It's All Worth It

Closes with the idea that this profession doesn't just build income — it builds who you become.

Dialogues From The Book

15 ready-to-use scenarios

Lines for different moments in the process — beyond the fixed script.

Direct invitation

When they already trust you

For someone who knows and respects you. Go straight, no detours.

  1. "Hey, I'm in a rush but I had to reach out. I've always respected how you do business — when you said you weren't happy at your brokerage, were you serious?"
  2. "I think I found a way to fix that. If I send you a 10-minute video, would you watch it?"

Indirect invitation

Asking for opinion, not permission

Ask for their advice — you're asking for help, not selling. Their guard drops instantly.

  1. "I just started something new and I really value your opinion. Could you take a look and tell me if I'm making the right call?"
  2. "I'm just getting started and need to practice my pitch with someone I trust. Mind if I practice on you?"

Super-indirect invitation

Asking for a referral, not a yes

Tell them this isn't for them — you just want a name. Curiosity does the rest.

  1. "I know this isn't for you, but do you know any ambitious agents looking for more cash flow?"
  2. If they ask more: "Makes sense you'd want to know more before giving a name — let me send you the video first."

“If I, would you?” + confirmation

The question that changes everything

Never hand over your tool without this exchange. Turns a "maybe" into a real appointment.

  1. "If I send you the 10-minute video, would you watch it?"
  2. "When do you think you'll definitely get to it?" (let them name the date)
  3. "So if I call you Thursday, you'll have seen it, right?"
  4. "Great. What number and what time is best?" (hang up quickly)

The 1-to-10 scale

Follow-up after they watched

Once they've seen the material, this tells you exactly where they stand and what to do next.

  1. "What did you like most?" (never ask "what did you think?")
  2. "On a scale of 1 to 10 — 1 is zero interest, 10 is ready to start now — where are you?"
  3. Anything above 1 is good: "What would you need to move up a point?"
  4. If 7+, move to the four-question close.

The four-question close

When they're ready

Don't tell them how much they can earn — let them set their own numbers.

  1. "If you were going to start part-time, how much would you need to earn per month to make it worth it?"
  2. "How many hours a week could you put in?"
  3. "How many months could you commit to working those hours?"
  4. "If I could show you how to earn [their number], working [their hours] for [their months]... are you ready to start?"
  5. If unrealistic: "That income is achievable, but it needs more hours and months. Can we adjust expectations?"

Compliment + urgency

The first 10 seconds

Urgency + sincere compliment. Together they make people listen instead of blocking you.

  1. "I don't have much time but it was really important to reach you."
  2. "I've got a million things going on, but I'm glad I ran into you."
  3. "You're one of the sharpest business people I know."
  4. "You gave me the best service I've ever gotten — can I ask what you do?"

“I don't have money / time”

The two classic objections

Don't lecture. Tell your story — same problem, found a way, best decision ever.

  1. "I had the exact same problem. Couldn't even pay my bills."
  2. "But I realized: if I didn't have money now, when would that change? So I found a way."
  3. "If you truly felt this was THE opportunity, do you think you could find a way to make it happen?"

“Is this a pyramid?”

Bad past experience

Don't get defensive. Let them tell their story first.

  1. "Pyramid schemes are illegal. I would never be part of anything illegal."
  2. "Hold on — you have a story, don't you? Tell me what happened."
  3. "Do you think you really gave it a shot? Or was it just not the right time?"
  4. "Maybe now it is — would you let me show you how this is different?"

Fast-starting the new agent

The action plan interview

Your first words after they sign determine if they stay.

  1. "Congratulations. I'm proud of you for taking this step."
  2. "If you succeed, it'll be because YOU made it happen. I guide, I don't do it for you."
  3. "My goal is to make you independent of me as fast as possible."
  4. "There will be lows. When that happens — do you want me to back off, or push you and remind you why you decided this?"

“How much do YOU make?”

The uncomfortable question

Answer honestly based on your stage. Then connect with stories of those who are earning.

  1. If new: "I just started, but I'm really excited about what I see others accomplishing."
  2. If you've been at it: "I'm building this part-time and I'm serious about it. But let me tell you about people who are where I want to be."
  3. "Would you like to talk directly with someone who already has the income you want? I can connect you."

Event invitation

Promoting a live event

Don't announce — promote. Don't stop until they're registered.

  1. "There's an event on [date] that I think could shift your perspective. I want you there."
  2. If they give an excuse: "I get it. But if this could change your income for the next 5 years, would you find a way to go?"
  3. "I'll be there. I wouldn't ask you to go somewhere I'm not going myself. See you there?"
  4. "The first time I went to one of these, I didn't want to go either. Best decision I ever made."

“I don't want to bother my friends”

Fear of social rejection

Connect with empathy and redefine what sharing means.

  1. "I thought the exact same thing. You know what I discovered? I wasn't bothering — I was sharing something I care about."
  2. "If you truly believed in the product, would you tell your friends about it?"
  3. "What if I showed you how to share this without sounding like a sales pitch? Would that help?"

Cold market prospect

Someone you just met

You just met someone who gave you great service or caught your attention. You have 30 seconds.

  1. "Now's not the time to talk about this and I have to run, but you're really sharp and I'm looking for people like that."
  2. "Do you plan to do what you're doing now for the rest of your career?" (wait for answer)
  3. "I've got something that might interest you. If I give you a short video, would you watch it?"

“I need to think about it” / “Talk to my spouse”

Stalling objections

Don't let the conversation die. Validate and book the next step.

  1. "Totally understand. What specifically do you need to think about? Maybe I can help with that right now."
  2. "Great that you want to discuss with your partner. How about I send a short video so they have context? And we talk Friday?"
  3. "No pressure. But let me ask — is this a 'no' or a 'not yet'?"
  4. If "not yet": "Great. Let's book when we pick this back up — can I call you next week?"
Track Your Prospects

Name, market, DISC hypothesis, next step

The original pocket guide includes an on-device prospect tracker — name, market (Canada / Mexico / USA–Spanish / USA–Portuguese), a DISC hypothesis, and notes on the next step, saved only on your device. That interactive tracker isn't rebuilt on this page; ask Ramon for the standalone guide if you want the live version.

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This is a training resource, not a compensation offer. No income claims, projections, or earnings representations are made or implied. Any example numbers are hypothetical and illustrative only, never guaranteed. All eXp program terms, splits, and revenue-share mechanics should be confirmed against current official eXp materials.